Amazon shoppers will have a new outlet for filling their virtual carts: Twitter.
The company announced a feature called #AmazonCart, which lets users add items to their shopping cart by adding that hashtag.
When a Twitter user sees an Amazon product link shared on the social network, they can reply to that tweet with the hashtag #AmazonCart. Once the message is sent, Amazon will automatically add that item to the user's cart to purchase later.
Users must link their Twitter and Amazon accounts to use the service. The feature was first reported by CNBC.
The partnership arrives as Twitter seeks out new ways to grow its business and impress Wall Street. Last week's first quarter report topped analyst forecasts, but its monthly active user base of 255 million failed to dazzle investors. This was the company's second quarterly report since going public last November.
In the U.S., Twitter is forecast to grow its user base by 12% to 48.2 million, according to estimates from eMarketer.
As for Amazon, which topped 1 million Twitter followers, the feature is another way to entice customers. Estimates from eMarketer say retail ecommerce sales in the U.S. are expected to jump 16% this year to $304 billion.