(NBC) -- American Apparel is under fire for posting a photo of the explosion of the space shuttle Challenger to its Tumblr blog. The company apologized on Twitter and said it had removed the image.
The company said the photo had been re-blogged by an international social media employee who was born after the 1986 disaster and not aware of it. The employee thought it was an image of fireworks, the Los Angeles Times reported.
American Apparel's latest blunder comes after the clothing company's board voted to replace Dov Charney as chairman and CEO. Charney, who founded the company in 1989, has drawn scrutiny for workplace behavior, including several lawsuits alleging sexual misconduct.