(WXIA) -- announced Tuesday morning the death of Steve Sabol of NFL Films at the age of 69 following a battle with brain cancer.

Sabol, along with his father, Ed, helped shape the look and feel of NFL Films with the images and sounds that have etched themselves indelibly in the minds of football fans all over the world.

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"Steve was the creative genius behind NFL Films' remarkable work," NFL Commissioner Roger Goodell said Tuesday in an email to NFL personnel. "Steve's passion for football was matched only by his talent and energy. He was a major contributor to the success of the NFL, a man who changed the way we looked at football and sports, and a great friend. His legacy is assured.

"Steve was an incredible visionary. He spent 50 years at the NFL and changed the way we see pro football. So when you're watching the games this week, it's worth remembering just how much Steve contributed to the way we think, see, and love our game."

Sabol won more than 40 Emmy awards over the years, and introduced his father during Ed's enshirement in the Pro Football Hall of Fame in 2011. Sabol is survived by his wife Penny, his son Penny, his parents and his sister.

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