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What would sports writers do without social media? How did we ever live without it? Did we actually used to work for a living? Luckily the dark ages of not having controversial tweets or bulletin-board material posted on Facebook are far behind us.

Social media is not only wonderful for being snarky and ill-mannered, it can also be useful. In fact, college football coaches use the direct message functions to converse with recruits on a daily basis, bypassing a NCAA rule that prohibits the coaches from sending texts to prospects. Yes, it is against the rules to text a high school player, but a coach can talk to him non-stop on Twitter or Facebook.

So which coaches are using social media to their advantage? There is no way to objectively measure the effectiveness when it comes to team management or recruiting. However, we can measure how much influence college coaches and their schools have in the social media world. Enter Klout.

Klout is a company based in San Francisco that measures online social influence. The Klout app and website use social media analytics to determine a Klout score. From the Klout website: "The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score."

So who has the highest Klout score among coaches in the SEC?

Coach / Klout Score / Followers / Number of tweets / Twitter account

Les Miles / 81 / 133K / 727 / @LSUCoachMiles

Hugh Freeze / 68 / 69.3K / 6150 / @CoachHughFreeze

Kevin Sumlin / 68 / 59.2K 2024 / @CoachSumlin

Gus Malzahn / 65 / 84K / 287 / @CoachGusMalzahn

Bret Beliema / 65 / 85.6K / 1723 / @BretBielema

Butch Jones / 65 / 120K / 4908 / @UTCoachJones

Mark Richt / 64 / 113K / 442 / @MarkRicht

Will Muschamp / 63 / 55.3K / 412 / @CoachWMuschamp

Dan Mullen / 63 / 54.9K / 1998 / @CoachDanMullen

Gary Pinkel / 62 / 48.3K / 3626 / @GaryPinkel

Mark Stoops / 59 / 66.7K / 682 / @UKCoachStoops

Derek Mason / 58 / 12.8K / 87 / @CoachDerekMason

The Mad Hatter of Baton Rouge leaves his colleagues behind when it comes to social influence. Must be all the grass he eats. Although, there are two big names are missing from that list. Alabama's Nick Saban could likely shoot to the top of the list were he to ever join Twitter. As for Steve Spurrier of South Carolina, his jabs at other schools would be perfect for Twitter and Facebook.

Speaking of jabs, Kentucky men's basketball coach John Calapari could get in a few at the expense of the football coaches in the SEC. His Klout score is far higher than any of theirs, 86, and his 1.27 million followers are more than all the SEC football coaches combined.

So those are the individual Klout scores for coaches. Let us turn our attention to the scores of each SEC football office. For the time being we will ignore Calapari and Kentucky basketball. This gives us a better idea of each program's influence since it reflects an entire department and not just one charismatic (or not) coach.

School / Klout Score / Followers / Football Twitter account

Florida / 71 / 72.8K / @GatorZoneFB

Tennessee / 69 / 108K / @Vol_Football

LSU / 68 / 145K / @LSUfball

Alabama / 67 / 151K / @AlabamaFTBL

Auburn / 67 / 108K / @FootballAU

Texas A&M / 67 / 100K / @AggieFootball

Georgia / 67 / 83K / @FootballUGA

South Carolina / 65 / 66.7K / @GamecockFB

Mississippi State / 65 / 35.3K / @HailStateFB

Vanderbilt / 63 / 22.3K / @VandyFootball

Mississippi / 63 / 43.4K / @OleMissFB

Arkansas / 63 / 44.5K / @RazorbackFB

Missouri / 62 / 12.4K / @mizzoufootball

Kentucky / 61 / 38.8K / @UKFootball

The Gators top the list despite not having only half as many followers as LSU or Alabama. That just goes to show that retweets, shares and interactions mean more than just follower counts. Tennessee's high score demonstrates that influence is not determined solely by your win-loss record. Kentucky's score shows that yes, the Wildcats are still a basketball school. On a side not, all of the SEC football programs together still trail Calapari when it comes to followers.

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