ATLANTA -- It's official, the Chick-fil-A Bowl is once again the Chick-fil-A Peach Bowl.
Chick-fil-A is the first of the new College Football Playoff bowl sponsors to announce its new agreement with ESPN.
Representatives from Peach Bowl, Inc., Chick-fil-A, ESPN, the College Football Playoff and Atlanta Mayor Kasim Reed gathered Monday to reveal the new name and logo associated with the Bowl's elevation into the new College Football Playoff and announce Chick-fil-A's enhanced title sponsorship agreement.
The name change and new logo come as a direct result of the Bowl's inclusion in the College Football Playoff where the use of a traditional moniker is required for the six top-tier bowls that will host the playoffs.
"We haven't even broken ground on this stadium yet, and we're already seeing an immediate impact on our position to attract premier events like the College Football Playoff," Atlanta Mayor Kasim Reed said. "Our $11 billion hospitality industry is getting ready to grow again. It's an exciting time to lead our city, and I'm confident the best is yet to come."
"This is a remarkable day in our history when we can all come together as partners to celebrate these milestones," said Gary Stokan, Chick-fil-A Peach Bowl president and CEO. "This not only represents the beginning of our new era in the College Football Playoff, but a reconnection to our history and tradition by bringing the peach back into our name.Chick-fil-A's agreement with ESPN and the Bowl allows us to continue a 17-year relationship regarded as one of the most successful in the industry."
"Chick-fil-A has had the privilege of playing a role in the Bowl's growth over the last 17 years, helping raise the profile of the game," said Steve Robinson, Chick-fil-A executive vice president and chief marketing officer. "We now look forward to helping the Chick-fil-A Peach Bowl elevate to a national stage."
Beginning this season, the Chick-fil-A Peach Bowl will join the Cotton, Fiesta, Orange, Rose and Sugar Bowls in making up the group of six bowls that will host the new College Football Playoff.
This marks a return to the name the Bowl used for nine years from 1997-2005. Since 2006, the Bowl has been called the Chick-fil-A Bowl. Prior to 1997, the game used its original name, the Peach Bowl, dating to the Bowl's inception in 1968.
The Chick-fil-A Peach Bowl is set to host its first national Semifinal Game (#1 vs #4 or #2 vs #3) following the 2016 season and will host games in 2014 and 2015 featuring top-ranked teams as assigned by the College Football Playoff Selection Committee. The Bowl will host a Semifinal game every third year over the first six years of the College Football Playoff. The Chick-fil-A Peach Bowl has already announced its intent to lead the bid for, and help win the rights to host, the National Championship Game following the 2017 season, coinciding with the opening of the Falcons' new Atlanta stadium.