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Every NFL training camp, rookies are given nicknames by older players eager to razz their new teammates.

This year's edition of HBO's Hard Knocks, which features the Atlanta Falcons, keeps up the tradition.

Donte Rumph, a rookie defensive tackle out of the University of Kentucky, earned the best nickname of camp, when the team dubbed him "Cupcake."

The nickname was earned when Rumph injured his elbow early in training camp and was writhing around on the ground. His coach criticized him for being rolled up all soft like a cupcake. Or something.

It caught on fast, even though Rumph hated it.

"Donte. That's all I want," he pleaded, but his teammates and coaches said he needed to play well to beat it. Only when they realized that his last name was Rumph, and that's a pretty incredible nickname in it of itself, and he played a couple good days of practice did they retire "Cupcake."

"We threw 'Cupcake' in the river with two cement blocks tied to its legs," Rumph said, happily. "It's dead."

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