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(USA Today) -- The Boston Bruins on Friday denounced the hateful language spewed against Montreal Canadiens defenseman P.K. Subban on Twitter after his overtime goal in Game 1.

"The racist, classless views expressed by an ignorant group of individuals following Thursday's game via digital media are in no way a reflection of anyone associated with the Bruins organization," Bruins President Cam Neely said in a statement.

CBC quoted Influence Communications, a Montreal-based media monitoring company, as saying that the N-word and Subban's name were used in conjunction on 17,000 tweets on Thursday night, "although not all of them were negative."

Two years ago, Washington Capitals winger Joel Ward got the same Twitter treatment after his overtime goal eliminated the then-defending champion Bruins from the first round of the playoffs.

Subban, who won the Norris Trophy in 2012-13, scored twice in Thursday's game, including a power-play goal at 4:17 of the second overtime.

His brother, Malcolm, was drafted by the Bruins in the first round in 2012 and plays in net for their American Hockey League affiliate in Providence, R.I.

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