It appears Snapchat's efforts to honor artist Frida Kahlo, civil rights activist Rosa Parks and scientist Marie Curie is drawing more controversy over the use of its filters.
The messaging app introduced three filters Wednesday in honor of International Women's Day. Each filter includes its own effect when you raise your eyebrows or open your mouth. For example, when you raise your eyebrows with the Rosa Parks filter, a word bubble pops up with her quote: "You must never be fearful about what you are doing when it is right." Open your mouth with the Marie Curie filter and watch chemicals in her lab explode.
Reactions to the filters have been mixed. On Twitter, several users questioned why Curie's filter would feature eye makeup.
Snapchat made a Marie Curie filter for International Women's Day and still put eyeshadow and lashes on it— kerry (@kerry_metters) March 8, 2017
Meanwhile, others have expressed concerns the filters for Kahlo and Parks are racially insensitive.
Who thought it was a good idea to have a Rosa Parks snapchat filter??— Grundy 🏃 (@GrundyOxford) March 8, 2017
This is not the first time Snapchat has come under fire for controversial filters, which users often apply over selfies. Last year, Snapchat honored musician Bob Marley with a filter many described as digital Blackface. Months later, users accused Snapchat of releasing a filter that promoted racist stereotypes of Asians.
"Lenses are meant to be playful and never to offend," Snapchat said in a statement last August following reaction to the filter.
Snapchat declined to comment on reaction to the Women's Day filters.
Follow Brett Molina on Twitter: @brettmolina23.
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