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JK Rowling: A Strategy of Mystery

A bestseller before even being published, 'The Casual Vacancy,' the new book by JK Rowling, is surrounded by secrecy and mystery. Only a few details have been revealed, a strategy which has worked in the past. Pre-order sales have reportedly topped a

http://www.11alive.com/video/1862707653001/1/JK-Rowling-A-Strategy-of-Mystery http://cdn.newslook.com/3d/3ddca9d6df4f30b10b4cd98eb7043eb7/images/frame_0004.jpg JK Rowling: A Strategy of Mystery A bestseller before even being published, 'The Casual Vacancy,' the new book by JK Rowling, is surrounded by secrecy and mystery. Only a few details have been revealed, a strategy which has worked in the past. Pre-order sales have reportedly topped a JK RowlingUnited KingdomArts & Society 01:15

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