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Kmart's 'ship my pants' ad: Will it work?

Kmart's latest web ad has customers excited to "ship my pants." It has people talking and perhaps laughing, but will that translate into sales?

http://www.11alive.com/video/2301665012001/1/Kmarts-ship-my-pants-ad-Will-it-work http://bc_gvpc.edgesuite.net/img/963482463001/201304/2070/963482463001_2301616212001_thumbnail-for-video-2301645348001.jpg?pubId=963482463001 Kmart's 'ship my pants' ad: Will it work? Kmart's latest web ad has customers excited to "ship my pants." It has people talking and perhaps laughing, but will that translate into sales? kmart funny commercialkmart ship my pants adWKYCvpcNational Newskmart funny adconsumer 03:53

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