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The New Way to Advertise at Xmas

UK retailer John Lewis has a hit on its hands. Its Christmas advert - a moving cartoon story - has gone viral on the web. As Melanie Ralph reports the retailer is embracing a new trend - product-free advertisments that utilise social media.

http://www.11alive.com/video/2852830871001/1/The-New-Way-to-Advertise-at-Xmas http://cdn.newslook.com/2c/2cdbb8f2e389a91c4edb6f89c19480a0/images/frame_0002.jpg The New Way to Advertise at Xmas UK retailer John Lewis has a hit on its hands. Its Christmas advert - a moving cartoon story - has gone viral on the web. As Melanie Ralph reports the retailer is embracing a new trend - product-free advertisments that utilise social media. Hamish Pringlesphil townendJLPLCFinanceCraig InglisMelanie RalphnewslookJohn Lewis Plcjohn lewisUnited Kingdom 02:31

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