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How Do You Rebrand a Battered Bank?

They've been battered by scandal after scandal so how does a big bank rebuild its reputation? Joanna Partridge looks at the strategy being adopted at Lloyds and others, and asks what it will take for the public to trust big banks again.

http://www.11alive.com/video/3151840340001/1/How-Do-You-Rebrand-a-Battered-Bank http://cdn.newslook.com/8f/8f3402a7fa2864b0c982870513a16348/images/frame_ext.jpg How Do You Rebrand a Battered Bank? They've been battered by scandal after scandal so how does a big bank rebuild its reputation? Joanna Partridge looks at the strategy being adopted at Lloyds and others, and asks what it will take for the public to trust big banks again. LLOYFinancecWFCBACEuropeWells Fargo & CompanyBarclays PlcCitigroup Inc.joanna partridgeUnited KingdomLondonAntony JenkinsDavid HaighJPMBARCnewslookUnited States of AmericaBrand FinanceBANK OF AMERICA CORPORATIONLloyds Banking Group PLCJPMorgan Chase & Co. 02:34

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