For the first time in history, the Atlanta Hawks will wear a corporate sponsorship on their uniform.
On Thursday, the Hawks and ShareCare announced an arrangement where the company’s logo will be on the team’s jerseys.
Last year, the league approved teams signing companies to place logos on the upper left portion of their jerseys. So far, Philadelphia, Boston, Sacramento, Utah, Brooklyn, Cleveland, Miwaukee and Orlando have similar corporate partnerships, according to USA Today.
The Hawks have extensive ties to the city’s healthcare community, including a partnership with Emory University for a state-of-the-art training and medical facility in Brookhaven.
The Hawks and Sharecare plan to collaborate on major community initiatives aimed at improving the well-being and health of Atlantans, including pop-up health engagements, digital and social campaigns and content, and the introduction of wellness programs.
Additionally, Sharecare and the Hawks will offer healthy food choices at the arena, and co-create ergonomic chairs to be used for the Hawks bench slated to launch in the 2018-2019 season.
Sharecare will become the presenting sponsor of the Atlanta Hawks Radio Network and, with the Hawks, will create content that will air on FOX Sports.
Nike will become the NBA’s official uniform supplier and provide all uniform and apparel for the club beginning this season.