Saudi Arabia has announced that a ban on women drivers will be lifted in June of 2018.

Coca-Cola, like other companies, will attempt to tie its product to a prominent world event or important social issue.

This type of messaging can be a success, as was the case with the The Journey, an ad from 84 Lumber that aired during the 2017 Super Bowl.

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Or it can bomb terribly, as it did with Pepsi’s poorly received ad attempting to address tensions surrounding the recent police shootings.

What do you do when you’re the former CEO of one of the largest staffing agencies in the country and you relocate to an 1,800-acre farm in the rural Georgia?

Why you build a distillery and produce craft rum, of course.

That’s what Erik Vonk did.

And the people of Richland County, Georgia, appreciate his efforts.