ATLANTA — To anyone who watched the first season of VH1’s Love & Hip Hop: Miami, Amara La Negra – bold, mahogany-skinned and Afro’d – is a newly minted icon.
To Spanish-language TV viewers, she’s been a star for years: as a child, she made regular appearances on Univision’s Sábado Gigante. And now, with hits like the reggae-tinged “What a Bam Bam” soaring into the millions of views on YouTube, La Negra is relishing her biggest spotlight yet. “I’ve always known my purpose in life,” says the 27-year-old singer.
Raised in Miami by Dominican parents, she has a knack for dramatic pronouncements. “I knew at an early age that I wasn’t afraid of a crowd,” she continues. “I was born to be an entertainer.” As one of very few Latina celebrities of recognizable African ancestry, La Negra – like Celia Cruz, the late queen of salsa, before her – is challenging a mainstream that has excluded people like her for too long.
La Negra came to The A-Scene to tell us about her newest project airing on BET this Saturday.
It's a movie called ‘Fall Girls’ about a group of friends who go to a party with their boss and then their boss dies. But somehow they end up taking her everywhere!