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Amazon hosts Savage x Fenty party in Atlanta for Rihanna show premiere

Audiences zoomed in on the show’s proactive performances featuring celebrities, plus -size fashion, and breakthrough societal moments related to sexuality and gender

Music and fashion icon Rihanna has social media clinging on to her newest venture: lingerie designer.

Her Amazon Original’s Savage x Fenty Show was filmed at New York Fashion Week and is streaming in more than 200 countries.

Audiences zoomed in on the show’s proactive performances featuring celebrities, plus -size fashion, and breakthrough societal moments related to sexuality and gender conforms.

To celebrate, Amazon Prime Video chose two cities, Atlanta & Chicago, to experience a front-row seat to the star-studded one-of-a-kind evening.

The Savage X Fenty Show was created under the artistic direction of Rihanna and Savage X Fenty, executive produced by Rihanna and produced by PRODJECT and Endeavor Content’s non-scripted group. As a follow up to last year’s groundbreaking event, this year’s Savage X Fenty Show is raising the bar.

The Grammy Award-winner was Inspired to create a line of intimates that complements a variety of shades and shapes, Savage X Fenty celebrates fearlessness, confidence, and inclusivity. In partnership with TechStyle Fashion Group, the label has disrupted and redefined the marketplace with its accessible price point and extensive assortment.

“We want to make people look good and feel good,” explains Rihanna, who approaches Savage X with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it.” With sizes from 32A – 46DDD in bras, and XS-3X in undies and sleepwear.”

Savage X Fenty is available for purchase at www.SavageX.com

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