ATLANTA — More companies are speaking out about the possible impact facing Georgia’s booming entertainment industry that could shift if Gov. Brian Kemp’s heartbeat abortion law takes effect.

Netflix blinked first and other major Hollywood studios say they may reevaluate filming in Georgia if the state's abortion law goes into effect. The state is known for its lucrative tax incentives for filming.

Now, NBCUniversal is bringing its voice to the surface on the issue in a statement.

“We fully expect that the heartbeat bills and similar laws in various states will face serious legal challenges and will not go into effect while the process proceeds in court," the company said. "If any of these laws are upheld, it would strongly impact our decision-making on where we produce our content.”

LIST: Film and TV industry impacts of Georgia heartbeat abortion law

WarnerMedia announced the company will reconsider Georgia as home to new productions should the law go into effect.

It echoes a statement Netflix CEO Ted Sarandos made on Tuesday. The streaming service was the first major studio to speak about the law that would ban abortion once a fetal heartbeat is detected.

RELATED: Netflix enters controversial 'Heartbeat Bill' conversation

The Walt Disney Co. also broke its silence on the matter this week. Disney CEO Bob Iger told Reuters Wednesday that it would be difficult to continue filming there if it becomes law.


Disney CEO: Filming in Georgia would be 'very difficult' if heartbeat abortion law upheld

Acting Cobb DA compares prosecutors who refuse to enforce 'heartbeat' abortion law to Nazis, segregationists