ATLANTA — The stadium formerly known as Turner Field has a new name.
Georgia State University has signed a stadium naming-rights deal with Center Parc Credit Union.
Center Parc and Georgia State Athletics have agreed on a 15-year, $21 million contract for naming rights to Georgia State Stadium, which will be called Center Parc Credit Union Stadium or Center Parc Stadium.
GSU, a Sun Belt Conference school, has agreed to the deal with the organization that operates under Atlanta Postal Credit Union, making it one of the richest naming rights deals outside of Power Five conferences, according to Sports Business Journal.
“Putting the Center Parc name on Georgia State’s stadium is a once-in-a-lifetime opportunity to help transform a historic part of our city,” said Chuck Head, president and chief executive officer of Center Parc and APCU.
Georgia State Stadium, previously Turner Field, was originally built for the 1996 Olympics and was the site of the opening and closing ceremonies as well as track and field competition. It was then converted into a baseball park for the Atlanta Braves, who played there from 1997 through 2016.
“We are thrilled to be a partner with a socially conscious organization like Center Parc,” said Mark Becker, president of Georgia State. “We believe it will have a great impact on our community as well as our university and our athletic program.”