ATLANTA — The Atlanta Hawks on Friday night will honor the founder of a local hunger-focused startup.
Jasmine Crowe, the founder and CEO of Goodr, is the team's second honoree in its new "Forever 404 Honors Presented By Sharecare" program this year.
The Hawks said the organization has also "developed an impactful partnership with the Atlanta Hawks to bring thousands of meals to families and students."
Goodr works to bring excess food to people experiencing food insecurity, and according to a release has redirected more than 20 million pounds of surplus food from businesses, event centers and airports to the community since its founding in 2017.
The Hawks' jersey sponsor, Sharecare, will donate $1,000 to Goodr's "Neighborhood Eats" program as part of the program.
The Hawks plan to do 12 "Forever 404 Honors" nights in all this season.
“I am so honored to be one of the ‘Forever 404’ award recipients,” Crowe said in a statement. “I never hesitate to share how much Atlanta means to me and how much I love this city. It is truly incredible to be recognized in this way, especially by Sharecare and one of Goodr’s amazing partners, the Atlanta Hawks.”