ATLANTA — NBC announced what will be big news for "Days Of Our Lives" fans on Wednesday. The network said the beloved soap opera program will no longer be broadcast over the air on NBC, but will instead be available exclusively on its streaming service Peacock.
The change will take effect Sept. 12.
"The historic move to Peacock creates the ultimate destination for daytime fans to access the library, new episodes and Peacock Original 'Days of Our Lives: Beyond Salem' in one place," NBC said in a release.
NBC said in place of "Days Of Our Lives," they will now be broadcasting "NBC News Daily" in the soap opera's time slot.
The network described the new hourlong daily news program as a "a first-of-its-kind, mid-day news program providing viewers with live breaking news and up-to-the-minute national, local and international news."
"NBC News Daily will have signature world-class reporting with award winning journalists including, Kate Snow, Morgan Radford, Vicky Nguyen and Aaron Gilcrest," a release said.
“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” said Mark Lazarus, Chairman, NBCUniversal Television and Streaming. “With a large percentage of the ‘Days of Our Lives’ audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”