ATLANTA -- More than just pretty girls like trap music. That's made evident by the droves of people flocking to rapper 2 Chainz's pink "Trap House" on Howell Mill Rd.

He rented the house and made it an element of the marketing campaign for his new album Pretty Girls Like Trap Music. "Trap House" is attracting a huge amount of attention and has become a must-see destination in real life and on the internet.

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Photos | Atlanta's pink "Trap House"

This bright pink "Trap House" has been tagged almost 300,000 times on Instagram since it went up 2 weeks ago. Marketing experts say they're astounded by the popularity of the pink house.

"It's genius, I haven't seen a marketing campaign done like this in a long time, I've seen it all over Instagram, all over twitter and Facebook. So I had to check it out," Marketing professional Kortney Easterly said.
She said this type of promotion is not something they see that often.

"It's natural. It's not something that's forced. You put something up, it's bright, it's colorful, it's fun. He's doing nail salon appointments, all sorts of things, and you just don't see promotion like that anymore," she said.