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Hard Rock announces new hotel to be built next to Mercedes-Benz Stadium

Upscale restaurant and hotel chain to build first Atlanta property
Credit: Hard Rock
Reverb by Hard Rock will open in February 2020 and will be constructed next to Mercedes Benz Stadium in Atlanta.

Florida-based Hard Rock International has announced the construction of Reverb by Hard Rock, a new hotel and hotel concept to be constructed next to Mercedes-Benz Stadium in Atlanta's Castleberry Hill neighborhood.

“Reverb by Hard Rock will spotlight the guest in a whole new way and create a place for those who eat, sleep and breathe music to unite and collaborate,” said Todd Hricko, senior vice president of global hotel business development, Hard Rock Hotels. “Atlanta is the perfect location for our first Reverb, as it is rich in music history, spanning from the greats like Ray Charles and the Black Crowes to current popular artists like Ludacris, Usher, Ciara and John Mayer.” 

Reverb marks Hard Rock's first entry into the "select service" category. Properties like that include a limited number of amenities and generally do not have banquet or restaurant facilities on the premises.  

The new facility will be developed and managed by Atlanta-based Bolton Atlanta and Hotel Equities. When the hotel opens in February 2020, it will house 200 rooms with contemporary accommodations and a rooftop bar featuring panoramic views of the city. Travelers can also experience the Roadie Room which will include six queen bunk beds and plenty of space, as well as co-working space MEET.

"We're proud to announce our collaboration with Hard Rock International in launching the inaugural Reverb by Hard Rock," said Frank Chen, chief operating officer of Bolton Atlanta, LP. "The area's energetic atmosphere and history of embracing artistic endeavors aligns well with the Reverb by Hard Rock hotel product.”

The general contractor on the project is Batson-Cook. Gensler Group are the architects and Horwath HTL is the consultant on the project.

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