Basketball Hall-of-Famer Shaquille O’Neal has signed on as a Krispy Kreme Doughnuts’ owner.
O’Neal, who is also the global spokesperson for the doughnut franchise, has taken ownership of the historic Krispy Kreme shop on Ponce de Leon Avenue, which opened more than 60 years ago.
Ur favorite doughnut just got even HOTTER, baby – I’ve joined the @krispykreme family! #krispykreme #shaq #shaqalicious pic.twitter.com/pqCVqLyiET— SHAQ (@SHAQ) October 24, 2016
“Krispy Kreme prides itself on spreading joy and supporting local communities, and that’s a cause that I am thrilled to be a part of,” O’Neal said. “Our goal is to help people find their happy place, and what better way than with a box of delicious Krispy Kreme doughnuts.”
“In addition to Shaquille’s status as a sports and entertainment icon and businessman, he is known for spreading joy, which aligns with our positioning and mission,” Tony Thompson, president and CEO of Krispy Kreme Doughnuts, said. “We are confident this partnership will have a big impact for us in Atlanta and around the world.”
To celebrate the partnership, Krispy Kreme is promoting “Shaq-or-Treat” for Halloween. Anyone who tags their social media posts with #ShaqOrTreat, between Oct. 28-31, will be eligible to win Krispy Kreme or Shaq-autographed prizes.