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Explosions and guns in Brian Kemp's 'politically incorrect' campaign ad

"I'm so conservative, I blow up government spending," Kemp intones, standing in a field, as an apparent explosion produces a fireball in the background.

ATLANTA -- A Republican candidate for Governor has released a new ad calling himself the choice for the “politically incorrect.”

The candidate is Secretary of State Brian Kemp.

“I’m so conservative, I blow up government spending," Kemp intones, standing in a field, as an apparent explosion produces a fireball in the background.

RELATED | 'Get over it' | Brian Kemp's campaign responds to controversial gun ad

Kemp’s new ad tilts hard toward a certain kind of Republican voter, says Dr. Andra Gillespie, a political scientist at Emory University.

"Brian Kemp wants to distinguish himself as the clear Trumpian conservative candidate," Gillespie said.

Kemp is trying to get into a runoff with Republican frontrunner Casey Cagle – making the May 22 primary a race for second place. Hunter Hill, Clay Tippins, and Michael Williams are also on the GOP ballot.

“I’ve got a big truck just in case I need to round up some criminal illegals and take 'em home myself. Yep. I just said that,” Kemp says, smiling, in the ad.

Like a previous ad, it also shows Kemp posing with an arsenal of firearms. A dozen handguns and rifles are visible in the image.

MORE | Why TV stations can't take the Brian Kemp commercial off the air

"There are a lot of Republicans in Georgia who are probably uncomfortable with that stance, by being that politically incorrect," Gillespie said.

It's also a "great strategy" to try to make a runoff, she said.

"The larger question becomes, is he painting himself in too extreme a manner, to be able to come back and pivot and appeal to more centrist voters in the general election?" Gillespie asked.

The strategy is polarizing. On Kemp’s Facebook page, one critic mocked Kemp: “I'm Brian Kemp. If you want a crazed, heavily armed vigilante as an elected official, vote for me.” A backer wrote: “The explosion in the background was the liberals’ heads.”

“If you want a politically incorrect conservative, that’s me,” Kemp concludes in the ad.

Gillespie predicts the Democratic nominee for Governor – either Stacey Abrams or Stacey Evans – will cheerfully remind voters of Kemp’s incendiary primary advertising during the general election campaign – if Kemp becomes the GOP nominee.