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Ju-Tox spreading wellness on Atlanta's Westside

Black-owned juice bar in Atlanta spreads wellness in food desserts.
Credit: Lucas, Liza

ATLANTA — Atlanta-based juice bar Ju-Tox has thousands of followers on Instagram.

The company also has a mission: to spread wellness in local neighborhoods. The latest location in Castleberry Hill offers an alternative to locals on the Westside lacking easy access to grocery stores.

The idea for JU-TOX first launched in 2013 in William Brooks' home.

"I would walk in different neighborhoods, and they would have different products, and I would see nothing healthy in communities," Brooks said.

He started paying close attention to labels, ingredients and learning about sugar intake and acidity, ultimately transforming his own lifestyle and eliminating processed foods.

Ultimately, Brooks customized and developed a brand of healthy products, expanding locations across Atlanta as well as a Los Angeles bar. Ju-Tox's menu featuring an array of certified organic smoothies, cold-pressed juices, acai bowls and more. The focus on nutrition complemented by a workout room and wellness services.

"That's actually our mission to really give people the healthy option in all neighborhoods," Chuck Guider, Brooks' partner, said. "This one being a place where there's really nothing here at all. We're talking no grocery stores. A lot of fast foods."

The team hoping Ju-Tox's open doors and enticing swings will interest those walking by.

"We really want people, all people to know this is for everybody," Guider said. "This is not for the athlete only. We're talking about eight to 80."

SUPPORT SMALL BUSINESS!!! . Was rolling through Castleberry Hill and saw these guys setting up...immediately made a u-turn. . The Brothers named “Brooks”- William Brooks, pictured with his son and friend - is the owner of @jutoxbarcastleberry - they have it all! Organic juices, smoothies and munchies as well as a full gym and wellness center right in the neighborhood! . “I did it because I want my people to be healthy” . #OWNERSHIP #HealOurCommunity #ImIn

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