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From Forsyth Co. to Atlanta: How a flower truck is flourishing into blooming business

A vintage Volkswagen voyage from Forsyth County to Ponce City Market.

FORSYTH COUNTY, Ga. — A 1968 Volkswagen truck began cruising from local shopping centers to coffee shops while slinging flowers and servicing customers in the fall of 2018. 

JJ's Flower Truck which is named after Jaxon Jones, the golden doodle often seen in the passenger seat, has instantly become iconic in Forsyth County.

Credit: Sarah Donjuan
Credit: Sarah Donjuan

The lady behind the wheel, Sarah Donjuan, said she started selling flowers as a side business. 

"I had just graduated college," she said. "I was working a flexible job and looking for something fun to do on the side."

"Before long, I had a truck on its way from Beverly Hills, a business license, an LLC, and an opening day on my calendar," she added. 

The flower enthusiast sold her first flower on Sept. 13, 2018 in Forsyth County. From there, the county resident packed her pup and peonies into the volkswagen traveling from coffee shops to local shopping centers every weekend. Within 8 months, the truck traveled from Forsyth County to it's new home at Ponce City Market. JJ's Flower Shop opened its doors in August.

"I am thrilled to say that the community has received us so well and we're on our way to becoming a quarter-of-a-million-dollar business this year," Donjuan said.

Credit: Sarah Donjuan

The 25-year-old said her flower shop offers a more unique experience than the typical floral store front. 

"We offer fresh flowers priced by the stem for guests to build their own bouquet," she said. "We also offer pre-arranged bouquets, floral workshops, and truck rental services."

The storefront can be found inside Ponce City Market on the first floor neighboring Quick Quick and Hop’s Chicken. JJ's Flower Truck, where it all began, can be spotted outside the food court.

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