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PETA posts pro-vegan Super Bowl billboard next to Atlanta fried chicken shack

The animal rights group says the billboard will remain in place through Super Bowl weekend.

ATLANTA — Animal rights group PETA has posted a huge billboard suggesting that everyone should "Go Vegan" for their halftime snack for the Super Bowl, just off I-285 at Donald Lee Hollowell Parkway.

The billboard has an image of a football-playing chick with the caption: "No Harm, No Fowl -- Play nice this Sunday - Go vegan for your halftime snack."

In a big irony, the billboard is sitting in front of the American Wings & Seafood restaurant in the 3100 block of Donald Lee Hollowell Parkway.

"Chickens are wonderful, gentle birds, yet last year, over 600 million of them were killed for Super Bowl snacks alone," says PETA President Ingrid Newkirk. "PETA is asking fans to let chickens keep their wings by tucking into spicy Buffalo cauliflower bites, loaded vegan nachos, and other tasty, cruelty-free snacks."

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PETA says they are posting a mobile billboard which says, "Go the Extra Yard -- Go, Go, Go Vegan!" and having it circle Mercedes-Benz Stadium and to be driven around downtown Atlanta. 

They said they also plan to have a costumed chicken mascot hand out free vegan wings from Cafe Sunflower to passers-by as a plane flies overhead with a banner reading "Let Chickens Keep Their Wings; Go Vegan."

The group says they are encouraging Super Bowl fans to visit Atlanta restaurants that serve vegan wings and other vegetarian fare. For those eating at home, they suggest fixing vegan foods instead of the traditional chicken wings for the big game.

PETA says the Hollowell Parkway billboard will remain in place through Super Bowl weekend.

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