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Nike's 'Just do it' Kaepernick ad continues to make waves locally, weeks after debut

This time, a car dealership is apparently preventing its employees from wearing Nike gear to avoid possible confrontations with customers.
SAN FRANCISCO, CA - SEPTEMBER 05: A billboard featuring former San Francisco 49ers quaterback Colin Kaepernick is displayed on the roof of the Nike Store on September 5, 2018 in San Francisco, California. (Photo by Justin Sullivan/Getty Images)

It's been more than two weeks since Nike released their "Just do it" anniversary ad campaign featuring embattled former NFL quarterback Colin Kaepernick, but the fallout continues.

11Alive’s Natisha Lance came across a post on Facebook of a letter allegedly given to employees at an Acura and Volvo dealership in Athens.

The letter tells employees that Nike apparel will no longer be allowed at the dealership starting Oct. 1.

11Alive made calls and sent emails to try to get a response from the dealership about it, but could not reach anyone. However, the Red and Black newspaper in Athens reports they spoke to the owner of the dealership, Charles Middleton.

He said the decision is a way to avoid confrontation with customers who may be offended saying "I, at all costs, want to protect our employees from any conversation that could get out of hand," he’s quoted as saying.

The letter also allegedly tells employees to not openly discuss politics or religion.

Since Kaepernick’s ad, Nike's market value has gone up by $6 billion, and Destiny World Church in Austell was at least part of that. Last week the church launched a "Just do it" essay challenge to local high school students. The four winners received Nike stock as part of the prize.

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