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Salty Saints fan buys billboards in Atlanta blaming NFL for loss

Some people just don't know how to let it go...

ATLANTA — A salty Saints fan put his money where his misery is and purchased a series of billboards in Atlanta where his team will not be playing in the Super Bowl. 

New Orleans Saints fans are angry because they think one missed call in their playoff game against the Los Angeles Rams cost them the chance to play for it all.  

The billboards are hard to miss as you drive in and around metro Atlanta. There are eight and they were all designed and paid for by a Saints fan who owns car dealerships in Louisiana, Matt Bowers. 

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He told 11Alive’s sister station WWL that he couldn’t stop thinking about the “injustice of it all.” This is his way of venting. 

“I’m just angry,” Bowers told WWL. He said he “did what anybody from New Orleans would do if they were able.” 


A local ad agency who sells digital billboards around Atlanta said they can cost between $1,500 and $6,500. All eight billboards will be up through the Super Bowl.  

Other fans are acting out, too. Some season ticket holders suing the NFL for a do-over. With the Super Bowl just days away, maybe it should make like Elsa and LET IT GO. 

The Super Bowl will be played in Atlanta on Feb. 3 at Mercedes-Benz Stadium. 11Alive is the official partner of the Atlanta Super Bowl Host Committee, meaning we will be bringing you exclusive content from our set at Super Bowl LIVE in Centennial Olympic Park.


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