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Super Bowl Experience Guide | What to know before you go

The Atlanta Super Bowl experience for fans of any team.

Super Bowl Experience is a hands-on event that promises something for the entire family. The NFL describes it as an interactive theme park celebrating Super Bowl 53 in Atlanta.

It’s one way to get close to players, trophies and rings for those of us who cannot attend a game.

Super Bowl Experience Driven by Hyundai is open to all but it is a ticketed event. Here is a guide to getting the most out of your trip.

MORE: Free Super Bowl concerts at Centennial Park


Georgia World Congress Center Building B.


January 26 through February 3.

  • Sat. Jan 26: 10:00am–10:00pm
  • Sun. Jan 27: 10:00am–8:00pm
  • Mon. Jan 28:  3pm—8pm
  • Tue. Jan 29:  3pm—8pm
  • Wed. Jan 30:  3pm—10pm
  • Thur. Jan 31: 3pm—10pm
  • Fri. Feb 1:  10am—10pm
  • Sat. Feb 2:  10am—10pm
  • Sun. Feb 3:  2pm—5pm


These are designed to really immerse fans into NFL history, sights and sounds. The coveted Lombardi trophy is on display as are all 52 Super Bowl rings. There are photo ops with Atlanta Falcons cheerleaders and have virtual reality experiences.

This is where fans can get free autographs from current NFL players and NFL Legends. A schedule of when will be posted later on SuperBowl.com or in the Super Bowl LLII app.

See a full list of exhibits, here.



While these could change, there are more than a dozen games fans can play that include passing like a quarter back, taking a snap and running through obstacles, catching a punt and weaving down the field, kicking a field goal and testing your fitness to name a few.

There is a special section of games just of kids. In the NFL Play 60 Zone, kids can try on equipment and feel just like a pro, run through simulations

For a full list of games, click here.


The NFL said this is the first time they’re having variable pricing for the Super Bowl Experience.

“With the purchase of one $20 adult ticket, up to 3 complimentary tickets for kids 12 and under will be offered at the Super Bowl Experience Box Office only Monday, January 28 through Wednesday, January 30. Tickets permit entry for a particular day and time.”

Box office hours below:

  • Sat. Jan 26: 9am—8pm
  • Sun. Jan 27:  9am—6pm
  • Mon. Jan 28:  2pm—6pm
  • Tues. Jan 29:  2pm—6pm
  • Wed. Jan 30:  2pm—8pm
  • Thur. Jan 31:  2pm—8pm
  • Fri. Feb 1:  9am—8pm
  • Sat. Feb 2:  9am—8pm


Prices range from $20 to $40 for adults and from free to $25 for children on various dates. They can be purchased in advance through Ticketmaster.com or at the box office. The Super Bowl Experience box office is located at the Georgia World Congress Building B. The box office will close two hours prior to event closing time each day. Hours for the box office are above.


A full NFL shop with merchandise from all 32 teams will be on site as will a FedEx Shipping Center for folks who want to meet their purchases at home.


Those willing to drop some extra cash can get in front of the line on the busiest days. Like many theme parks these days, there is a fast pass for many games and exhibits.

"For expedited lines, an SBXtra Fast Pass may be purchased for $55.00 for both adults and kids, while quantities last."

"To better enhance their experience and also enter to win two tickets to Super Bowl LIII fans are encouraged to register now at NFL.com/FanMobilePass. Fans can download the Super Bowl LIII Fan Mobile Pass app starting January 2019,” the Super Bowl host committee writes in a press release.


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