ATLANTA — Mercedes-Benz Stadium officials experienced a cool dry run for the upcoming Super Bowl last January, when the world-class facility hosted the College Football Playoff championship game.
Ticket brokers benefited from that high-stakes championship game, as well, given the immense popularity and proximity of the participating schools (Alabama vs. Georgia).
On that night, Mercedes-Benz Stadium had a seating capacity of 77,430–more than the 71,000-plus reserved for Atlanta Falcons games during the NFL regular season.
The expanded look didn't hinder the market for secondary tickets, however, with the average ticket price for Alabama vs. UGA hovering around $2,700 per seat.
That College Football Playoff final might have been a once-in-a-lifetime event for college fans, but it still cannot match the prestige of Super Bowl LIII coming to Atlanta (next Sunday).
As such, if you harbor dreams of getting inside the building on Super Sunday, it'll take a big financial commitment–perhaps double or even triple the amount for the same seat of Georgia-Alabama.
11Alive Sports offers an updated price breakdown of various Super Bowl seats available for sale.
The good news here: Sites like StubHub, Vivid Seats, SeatGeek, TicketIQ, etc. are selling Super Bowl tickets to the general public, but it's a pricey endeavor.
Per usual, without even knowing the matchup for Super Bowl 53, the demand for tickets exceeds the supply.
SUPER BOWL TICKET AVAILABILITY
UPPER DECK
**End zone ... price range: $3,774 to $6,250 per ticket
**Corner ... price range: $3,800 to $6,400
**Sideline ... price range: $4,300 to $6,250
MEZZANINE
**End zone ... price range: $4,700 to $7,200 per ticket
**Corner ... price range: $4,800 to $7,400
**Sideline ... price range: $5,100 to $7,600
**Club seats... starting price: $10,200
LOWER DECK
**End zone ... price range: $4,300 to $7,200 per ticket
**Corner ... price range: $4,700 to $7,300
**Sideline ... price range: $5,200 to $7,400
UPPER BOWL
Price range: $3,657 to $5,800 per ticket
MEZZANINE LEVEL
Price range: $5,900 to $14,136 per ticket
LOWER LEVEL
Price range: $4,500 to $16,862
SUITE ACCESS
Price range: $305,000 to $451,000
Question: Are the suites really going for more than $450,000 on Feb. 3?
Andrew Gretchko of Vivid Seats provides some clarity for how the tickets or suites are marketed and eventually sold.
"Vivid Seats allows sellers to list their tickets at their perceived value, meaning that the seller of said suite tickets believes they might sell for $451,000, while in reality they might go for a different price (whether that’s higher or lower)," says Gretchko.
UPDATES
Current media price per listing: $3,894
Current 'Get-In' price: $3,268
Super Bowl Web traffic, per market: Atlanta, 12 percent ... Boston, 11 percent ... Los Angeles, 8 percent
Current Crowd projections: The ratio of team-affiliated ticket buyers comes in at 61 percent Patriots ... and 39 percent for the Rams.
NOTE: SeatGeek takes more editorial liberties with seat pricing than StubHub or Vivid Seats, in terms of ranking the offerings in various categories: "Good deal" ... "Okay deal" ... "Moderate price" ... "Deluxe price" ... to "Amazing deal"
UPPER BOWL
Price range: $3,200 to $5,000 per ticket
MEZZANINE LEVEL
Price range: $6,000 to $12,000 per ticket
LOWER BOWL
Price range: $5,400 to $9,500
SUITE ACCESS
Price range: $10,400 to $16,500
UPPER DECK
**End zone ... price range: $3,325 to $3,845 per ticket
**Corner ... price range: $3,860 to $4,176
**Sideline ... price range: $4,275 to $5,368
MEZZANINE
**End zone ... price range: $4,845 to $5,200 per ticket
**Corner ... price point: $10,000 (one package remaining)
**Sideline ... price range: $6,225 to $6,500
**Club seats... price range: $9,250 to $12,445
LOWER DECK
**End zone ... price range: $5,040 to $5,800 per ticket
**Corner ... price range: $5,200 to $5,900
**Sideline ... price range: $7,500 to $8,325
NOTE: For its Super Bowl-ticket main page, Ticket IQ also offers a number of hotel and pre-party packages.
