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Atlanta startup captures kids' plays so parents don't miss

HiCast Sports is an Atlanta startup that puts cameras in ballparks and connects them to an app so parents don't have to miss a moment of their children's games.
HiCast Sports is an Atlanta startup that puts cameras in ballparks and connects them to an app so parents don't have to miss a moment of their children's games. Photo from HiCast Sports video.

When Brooks Allen, 11, hit his first homerun of the season, his grandfather in Cincinnati was able to watch it live with an app called HiCast Sports.

"He had already sent a congratulations text to my son before we got to the car to call and tell him he'd hit his first homerun" dad Nathan Allen told 11Alive's Jennifer Leslie.

The Allens say they never miss a moment of their sons' baseball games thanks to the HiCast Sports Network.

Allen has to keep up with four son who play at Buckhead Baseball, but he never misses their big moments because of the cameras behind home plate that connect to the app.

"If I'm stuck at work, or if I'm traveling, I can still watch my kids play. That's kinda neat," he explained.

The HiCast Sports Network recently captured an impressive through-the-legs steal at East Cobb Baseball.

HiCast Sports is an Atlanta startup that puts cameras in ballparks and connects them to an app so parents don't have to miss a moment of their children's games. Photo from HiCast Sports video.

At a complex called Baseball Heaven in New York, the HiCast camera was rolling as a 10-year-old made a corkscrew leap over the catcher.

HiCast cameras also cover softball games and Buddy Baseball for players with special needs.

"We can't be in two places at the same time," said Stephanie Calabrese, the co-founder of HiCast Sports. "We've grown our network across the country. So we're as far North as New York, as far West as Texas. And it's been exciting"

HiCast Sports is an Atlanta startup that puts cameras in ballparks and connects them to an app so parents don't have to miss a moment of their children's games.

HiCast Sports is a subscription-based social broadcast company that started in Atlanta two years ago.

Rec league and tournament baseball parks pay for the cameras, or find sponsors to pay, then parents pay to subscribe to the app to watch games live or on-demand.

Parents can also clip the moments that matter to save and share.

"It lets you enjoy the game and not have to worry about whether you're capturing the moment yourself," added Allen. "Someone else is doing it for you."

Soon HiCast plans to add other sports, like soccer and lacrosse, with 2-camera views and better zoom quality.

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