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Downtown Atlanta's iconic CNN Center rebranded to The Center

Along with the rebranding of the name, The Center is set to be devoted to a 1.2 million-square-foot mixed-used development space.

ATLANTA — The CNN Center in Downtown Atlanta officially has a new name. Commercial real estate firm CP Group announced on Thursday that the iconic Atlanta building will now be known as just The Center. 

Along with the rebranding of the name, The Center is set to be devoted to a 1.2 million-square-foot mixed-used development space. Developers said they want it to be a hub for retail, dining, content creation and entertainment. 

"CP Group’s rebranding of the former CNN Center into The Center aims to create a unifying destination for commerce, culture, and connection while also honoring the building’s legacy as a historic Atlanta landmark in media, sports, and entertainment," CP Group Partner Chris Eachus said. 

Credit: CP Group
Exterior rendering of The Center, which is subject to change.

As CNN departs, the office space will be available to lease for the first time in 40 years. The Center was originally built in 1976 as the Omni Complex and was then converted into the CNN Center by Ted Turner in 1986. 

RELATED: CNN leaving CNN Center building in downtown Atlanta

In 2021, CP Group acquired the building from AT&T, CNN's former parent company, via a sale-leaseback that ran through 2024. 

"Our vision includes curating an unparalleled selection of dynamic users, dining and retail experiences, entertainment offerings, and elevated lifestyle amenities — all of which will be carefully crafted to draw the community into the heart of the city," Eachus added.

Credit: CP Group
Interior rendering of The Center, which is subject to change.

For more information about the company or leasing space, click here.

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