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Here's how the Chick-fil-A inside Mercedes-Benz Stadium reinvented itself for the Super Bowl

Instead of chicken sandwiches, the house specialty at Fries Up covers many variations of fries (Parmesan, buffalo, bacon cheddar).

ATLANTA — For Super Bowl LIII, no Chick-fil-A sandwiches were available for purchase inside Mercedes-Benz Stadium.

But make no mistake, the concession store occupying Section 123 of The Benz was open during the game.

Say hello to Fries Up (pictured below), the stadium's alter-ego entity for special Sunday occasions. 

Instead of chicken sandwiches or biscuits, the house specialty covers many variations of fries (Parmesan, buffalo, bacon cheddar, etc.). 

Reportedly, patrons can also indulge on some southern poutine ... even if it doesn't officially grace the menu. 

In fact, it's near-impossible to locate any online version of the Fries Up menu.

The Atlanta-based Chick-fil-A has had a long-standing policy of being closed on Sundays. This public stance thus creates a vacuum effect for other restaurant concepts, like Fries Up, during big Sunday events at Mercedes-Benz Stadium.

According to SB Nation, the Chick-fil-A / Fries Up signage conveniently flips over for the employees.

Credit: Alex Glaze

Here's the food that was served inside the stadium during the game:

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