DULUTH, Ga. — For the 2022 Can-A-Thon to benefit The Salvation Army, Primerica set a goal to beat the company's record from the previous year.
Can-A-Thon is 11Alive's food collection drive, a decades-old holiday tradition where we along with our partners and donors can give back to the metro Atlanta community.
Primerica CEO Glenn Williams told 11Aive's Karys Belger the team who helped plan their collections contemplated what to set their goal for this year.
"We don't want to just match last year's goal. We want to double it...so this year we're shooting for 200,000 cans," he told 11Alive.
Last year, the company managed to donate 100,000 items collectively, far surpassing its original goal of 30,000. This year, Williams said they took into consideration how challenging things have been for families in the area.
"We realized that prices are up for everyone, whether it's the families in need or whether it's the Primerica families that are meeting those needs," Williams said.
Primerica also split their company into two teams to create a friendly competition and spur people to bring in the most donations.
Executive Vice President Lisa Brown explained the company took a different approach this year.
"This year's theme was Primerica United. And so it is pulling all of our employees, all of our leaders, our field sales force," Brown said.
The parking lot of the building served as a drop-off site with two Publix trucks and slats of canned goods taking up multiple spaces.
Employees donned their best holiday attire to welcome the people who dropped donations. Monetary donations will be counted into the mix with physical cans with a final number being announced after donations close Thursday.
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