11Alive currently employs more than 200 men and women in the areas of news, engineering, production, promotion, accounting, sales, programming, web design and development, and administrative support. WXIA-DT went on the air October 1998. In 2006, 11Alive became Atlanta's first station to broadcast all local news programs in high definition. Also in 2006, Gannett Broadcasting acquired WATL-TV (Channel 36), and WATL became an affiliate of MyNetworkTV. WATL-TV broadcasts in the digital and HD spectra
WXIA is owned and operated by TEGNA Inc., an innovative media company that serves the greater good of its communities. Across platforms, TEGNA delivers relevant and trusted content by telling empowering stories, conducting impactful investigations and providing innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions. For more information, visit www.TEGNA.com.
TEGNA’s purpose is to serve the greater good of our communities.
We will provide the news and information that people need to function as effective citizens.
We will seek solutions as well as expose problems and wrongdoing.
We will provide editorial and community leadership.
We will seek to promote understanding of complex issues.
We will be advocates for our communities.
At TEGNA, you will find people from all backgrounds, interests and abilities, united by a common purpose to make a difference in our work, our company and our community.
We are committed to making editorial decisions with input from a variety of voices that reflect our community. We seek sufficient understanding of the communities, individuals and stories we cover to inform the public. We are persistent in pursuit of the whole story.
At TEGNA, we believe that attracting a talented and diverse workforce is one of the keys to our success. We strive to create for our employees an environment which offers professional and intellectual challenges, which encourages innovation and creativity, and which rewards success and effective teamwork. Read our latest EEO Diversity Report.
TEGNA is committed to the highest ethical standards and dedicated to the principles of truth, independence, fair play and integrity. These principles apply to everything we do, from gathering content to reporting and producing content. Read TEGNA’s Principles of Ethical Journalism.
TEGNA journalists observe the following principles:
We will remain free of outside interests, investments, business relationships or personal relationships that may compromise the credibility of our news reports.
We will seek to avoid potential conflicts of interest and promptly disclose any that arise.
We do not accept gifts, meals or entertainment from any individuals or organizations that may be covered by our stations.
We do not allow sponsors of news to determine, change or restrict content.
We do not make political contributions, participate in political advocacy or publicly share political views.
We are transparent about paid or sponsored content.
We clearly identify and differentiate commentary from news.
We will explain our journalistic processes to our audience.
We will uphold and defend the First Amendment.
We will be vigilant watchdogs of government and institutions that affect the public.
We will fight to insure the public’s business is conducted in public.
We will treat people with dignity, respect and compassion.
We will be fair with people unaccustomed to dealing with the media. (*)
We will seek all sides relevant to a story.
(Also diverse voices)
We will act honorably, transparently and ethically in dealing with news sources, the public and our colleagues.
We will obey the law.
We will not skew facts, distort reality or sensationalize events (ETHICS).
We will not manipulate images or sound in misleading ways.
We will not present images that are reenacted without informing the audience.
We will use hidden cameras or similar techniques only if there is no other way to tell a significant story effectively, and only with news management approval.
We will respect the copyrights of others.
We report the news accurately, thoroughly and in context on all platforms. We vet sources, verify facts and challenge assumptions before reporting news. We hold factual information on all platforms to the same standards of accuracy.
We are honest. We do not mislead sources, story subjects or the public.
We attribute information received from others, and we are transparent with sourcing. We do not plagiarize.
We do not misstate our identity or intentions. We keep our word.
We do not intentionally slant the news.
We value being right over being fast.
We will use unnamed sources as the sole basis for reporting only as a last resort when it best serves the public’s right to know, and only with prior news management approval.
We will make corrections promptly and proportionate to the original reporting.
Click here to meet our Editorial Leadership team
We value feedback from our community, including story ideas as well as comments and corrections on our coverage. Click on the appropriate link below to route your feedback to the correct team in our newsroom.
TEGNA is proud to be a participant in the Trust Project. The Trust Project is an international consortium of news organizations collaborating to use transparency to build a more trustworthy and trusted press. For more information visit https://thetrustproject.org/.
1951 - On the Air: WXIA-TV's history dates back to 1951 when the station signed on the air as an ABC affiliate. Twenty-nine years later, in September 1980, Channel 11 joined NBC. Early in its history, the station was known as WLWA-TV and operated under the ownership of Crosley Broadcasting. Known from the start as a station with a strong interest in local, live programming, the station was purchased in 1962 by Richard Fairbanks of Indianapolis and officially became WAII-TV, The Eyes of Atlanta. In 1963 WAII-TV introduced News Watch and brought the first woman weather forecaster, Eleanor Knight, to the airwaves, followed by Linda Faye in 1964. Three years later in March of 1967, WAII-TV began broadcasting the news with its first color camera.
1968 - A New Beginning: In 1968 WAII was sold to Pacific and Southern Broadcasting and Channel 11 became known as WQXI-TV until 1974 when the station became WXIA-TV. Two years later, the station adopted the 11Alive name. Ownership of WXIA-TV changed again in 1979 when Combined Communications Corporation signed a deal with the Gannett Company to become one of the largest mergers in media history. In 2015, Gannett spun its publishing properties from its broadcast and digital properties, creating TEGNA Media. TEGNA Media includes 46 television stations (including those serviced by TEGNA) and is the largest independent station group of major network affiliates in the top 25 markets. TEGNA Media reaches approximately one-third of all television households nationwide In 1996, WXIA-TV was the NBC flagship station of the Atlanta Summer Olympics. Included among the many personalities to work at WXIA-TV over the years were NBC's Stone Phillips and actor Dick Van Dyke. Van Dyke worked as an announcer and audioman. Allegedly, Phillips was discovered waiting tables at an Atlanta restaurant by a station executive. The Dateline anchor went directly from his summer job to the 11Alive newsroom.